1. Be clear on the goals of any promotional item. There's no need to spring for a brochure when all you really need is a great business card. Know what information you want to convey is the first step.

2. A larger order means lower cost-per-brochure. However, some printers specialize in smaller quantity printing and can offer excellent rates even for smaller orders.

3. Consider hiring a graphic designer. Even the "cheap" templates out there require that you have the proper design software to plug in your company info. If you're going to invest in brochures, it is worth making sure they are perfect and unique. (A designer can also help you with things like CMYK vs. RGB color and make sure the final product looks the way it was intented to.)

4. If you do decide to use a template, be sure you have the computer software necessary to personalize it or find out how much the company you are purchasing from will charge to customize the template. Don't worry! Printing is easier than ever. Potential customers may be TeVoing through commercials and blocking pop-ups but evenin this ".com" business climate a beautiful, glossy brochure or business card in your cumstomer's hand can set you apart.